Wednesday, September 7, 2011

domain Dot Triple-X Triple X .xxx launch for Adult entertainment


Adult entertainment domain .xxx is finally approved by US authorities
CNN's Pauline Chiou talks with Stuart Lawley of ICM Registry about the XXX domain online gold rush.


CNN REPORT 


Enter one domain name per line to get started. You’ll need to provide trademark information when applying for Sunrise A Trademark and Sunrise B Trademark. The Sunrise A Domain application requires information regarding the matching domain you own from another extension.

usatoday.com

The gates are opening, but it's unclear if a flood of applicants will rush to register the name of their corporate or municipal website for a potentially longer "dot-anything" suffix, starting in January, for a whopping price tag.

The rigorous process requires applicants to spend $185,000 to complete a lengthy form that will prevent cybersquatters and can take 18 months for approval.



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While some critics say switching to or adding on a corporate domain, such as .ibm or .mcdonalds, is unnecessary and probably unlikely for big-name brands, municipalities could reap marquee display and extra cash.

New generic top-level domains, as they're known, may be right for some organizations but not all, says Brad White, spokesman for the Internet Corp. for Assigned Names and Numbers, or ICANN.

"I have a hard time seeing it right now," says Christopher Glancy, an intellectual-property attorney at White & Case. "You have to wonder whether or not owning the domain .company is really going to end up increasing your bottom line when you already own company.com."

But a city could register its name as a top-level domain — for example, .tulsa — then dole out second-level domains to an array of businesses, such as pizzeria.tulsa.

New York Councilwoman Christine Quinn said such cyberbranding could be an instant revenue booster. "This is a fantastic opportunity for New York City establishments … and for the city of New York, which will benefit from the millions of dollars in revenue .nyc will generate."

The uses for generic top-level domain names are many: One company has found it can be used to shield children from inappropriate content.

Adult-entertainment sites that serve up pornography will be able to register shortly with ICM Registry as a .xxx. With this domain name, a consumer will have the ability to set a computer's parental controls to block .xxx sites.

"The consumer, the adult provider and the avoiders all win at the same time," says Stuart Lawley, chief executive of ICM Registry, the company that's handling all the new .xxx extensions.

He says the benefits are simple: The people who want to find the .xxx domains can find them, and the people who want to avoid them can do so easily.

What remains to be seen is how it all fits into a marketing plan, Glancy says. For companies and cities, it's a waiting game riding on changing consumer behavior.

"Ultimately, I think the consumer will be the deciding factor here," Glancy says


ft.com

Businesses wanting to prevent their trademarks from being used on the new .xxx internet domain will be offered the chance to pay $200 to $300 for a blocking service from September.

A new internet domain name, .xxx is set to launch later this year as a place to locate adult entertainment on the internet. However, the creation of the new internet domain, which joins the ubiquitous .com and .net, has been highly controversial and raised concerns that cybersquatters could register existing business names on the domain – such as ft.xxx – causing companies embarrassment and reputational damage.

ICM Registry, the company that will run the .xxx domain, is hoping to allay these concerns by allowing trademark owners to permanently exclude their names from the internet’s new red-light district for a one-off fee.

Although the payment will represent yet another charge for businesses looking to protect their internet identity, it will be cheaper than the current cost of protection. Businesses often face thousands of pounds in legal fees reclaiming internet names that have been snapped up by opportunists on .com, .net and similar top level domains. Companies such as Microsoft, Google and Apple have in the past faced lengthy battles to secure internet names for their trademarked products and services.

Stuart Lawley, chief executive, said ICM Registry would not be making any profit from the blocking fees, but merely be recovering the costs it would face in checking trademark owners’ credentials.

“We are trying to show that .xxx is a responsible internet domain,” Mr Lawley said. “The triple-x domain has sensitivities so we have gone out of our way to provide protection for companies.”

If the .xxx blocking service works it could serve as a model for the hundreds of other new internet top level domains which are due to be created next year. From next year, organisations will be able to create their own top level domain names, such as .london, or .coca-cola, a move that has reignited fears about cybersquatting.

In addition to the blocking service, ICM has signed an $8m deal with McAfee, the IT security company, to have sites on the domain scanned daily for viruses, and will monitor for under-age content.

“There is a perception that adult sites have a greater degree of [malicious software] on them. We want to assure people that is not the case,” Mr Lawley said.

Mr Lawley has had to wage an 11-year battle to get approval for the .xxx domain, including a $6m lawsuit, which it finally won last year. The Internet Corporation for Assigned Names and Numbers (Icann), the body that runs the directory of the world’s internet names, approved the creation of .xxx in March, to the dismay of many governments and corporations.

ICM said it had already received nearly 900,000 expressions of interest for reserving .xxx names.

Companies can register to block names from September 7 until October 28.


guardian.co.uk

A new internet domain especially for pornography is set to go ahead after the official name .xxx was approved by US authorities as an alternative to suffixes such as .com or .co.uk.

Amid controversy over the concept of creating an "online red light district", proponents of the domain argued it would help to regulate adult entertainment content and keep it further from the eyes of youngsters.

The domain, Dot Triple-X, was approved by the international Internet Corporation for Assigned Names and Numbers (Icann), which administers millions of internet addresses. It had been pending since 2003 and was resisted by the Bush government but progressed unopposed by Barack Obama's administration.

Dot Triple-X will be managed by the online address registering company ICM Registry, which has long fought for a legitimate domain set aside for sexually explicit material on the net.

More than 230,000 pornographic websites have reserved an address ending in .xxx, in anticipation of the eventual approval of the domain name.

Stuart Lawley, CEO of ICM Registry, said the first .xxx websites would be going live by June or July of this year.

"For the first time, there will be a clearly defined web address for adult entertainment, further out of the reach of minors and as free as possible from fraud or computer viruses," he said.

Use of the domain name is voluntary and is designed to shut out child porn and incorporate heightened security barriers, making it harder for children to stumble on sexual content online.


washingtonpost.com

The label XXX is usually plastered on adult magazines, naughty DVDs and signs for strip clubs. This year, XXX will have a new home, as a Web domain on your computer’s address bar. Think www.porn.xxx, www.naked.xxx or www.sex.xxx.

On Friday in San Francisco, the California nonprofit that oversees Internet addresses gave the green light to the virtual red-light district. The vote comes after several years of clashes and deliberations by the Internet Corp. for Assigned Names and Numbers.

Adult-entertainment sites will still populate the .com space and every other corner of the Internet. But now, many pornographic sites can also join a specialized domain that instantly telegraphs its content with the infamous suffix. ICM Registry, a Florida-based company that will run .xxx, said the domain’s Web sites will be the Internet’s most trusted place for adult entertainment: ICM will monitor the sites to ensure that they prohibit spam, viruses and any other illegal behavior. And it says it will use some of the registration fees for an affiliated foundation to promote free speech and combat child pornography.

“At the moment, the consumer has no way of knowing who is operating to good standards or has viruses,” Stuart Lawley, ICM Registry’s chairman and chief executive, said in an interview. “This new domain allows webmasters to associate with best business practices.”

But the dirty domain has a slew of critics. The Obama administration and some foreign nations say the domain’s offensive material will only encourage oppressive regimes to block .xxx entirely. A Commerce Department spokeswoman said the administration neither supports nor objects to the domain’s actual content or merit.

“We are disappointed that ICANN ignored the clear advice of governments worldwide, including the U.S.,” said Lawrence Strickling, assistant Commerce secretary. “This decision goes against the global public interest, and it will open the door to more Internet blocking by governments and undermine the stability and security of the Internet.”

Another set of foes, oddly enough: major pornography industry players, who fear that .xxx will be easily vulnerable to governments’ censorship. They also are concerned about aggressive policing by ICM and worry that porn Web sites will be forced to pay thousands of dollars in registration fees to buy multiple .xxx addresses simply to protect their brands from cybersquatters.

“This is putting a red target on us,” said Diane Duke, executive director of the Free Speech Coalition, a trade association representing multiple adult-entertainment organizations including Hustler. “People who are pedophiles and child pornographers are not part of the adult-entertainment system. We have a code of ethics. We do a great job of creating an adults-only space.”

The fears about governments targeting .xxx might be well-founded.

A spokesman for the Embassy of Saudi Arabia, which already bans pornography, said in an interview that the country would “absolutely” shut off access to.xxx.


Press

"CNN's Pauline Chiou talks with Stuart Lawley of ICM Registry about the XXX domain online gold rush."

July 18 2011





"Offer to protect trademark from .xxx domain"

July 17 2011





"Cities could cash in on new domain extensions"

July 14 2011





"United States: IMPORTANT ALERT TO ALL BRAND OWNERS: Upcoming Launch Of The .XXX Domain Extension"

June 13 2011





"ICANN Development 1: The [.xxx] Factor

June 7 2011

SUNRISE A
Sunrise A is the time when trademark owners and other IP holders can apply for .XXX domain names. This period will run for 52 days starting September 7, 2011.
Sunrise A is aimed at applicants from within the adult Sponsored Community. In general, these applicants may participate in Sunrise A based on one of the following two qualifications:
Applicants are engaged in eligible commerce for registration under an issued, qualifying trademark registration and they satisfy the adult Sponsored Community definition, or;
Applicants own and operate an existing domain name in another gTLD or ccTLD (in connection with eligible commerce for registration in the .XXX) and they satisfy the adult Sponsored Community definition. This process is often referred to as "Grandfathering" (from an existing TLD).
Qualification, Eligibility and Verification For Sunrise
These will be detailed in the Comprehensive Launch Policies that will be published and posted online soon.
Non-Competing Applications for Single Sunrise A Only
A domain name applied for by a single, qualified applicant under Sunrise A will be automatically allocated to the applicant.
Competing Applications and IP Claims
Multiple Sunrise A Applications Only
In the event that a domain name is subject to competing applications by at least two Sunrise A applicants, the domain name will be auctioned among all qualified Sunrise A applicants. Competing applicants will be notified of the other Sunrise A claims and will have the opportunity to withdraw the application(s) for the domain name.
Competing Sunrise A and Sunrise B Applications
If both Sunrise A and Sunrise B applicants want the same domain name, priority will be given to the Sunrise A applicant to register the domain name. The Sunrise A applicant will have received notice of Sunrise B applicant's interest in the domain name and cannot claim lack of notice in any subsequent dispute between Sunrise A and Sunrise B applicants.
If a domain name is subject to an application to reserve by at least one Sunrise B applicant, any Sunrise A applicant for the exact same domain name will be notified and will have the opportunity to withdraw the application(s) for the domain name. Also, the corresponding Sunrise B rights holder will be notified of the Sunrise A application(s).
All Sunrise applications will be viewed as having arrived at the same time. The registry will NOT consider applications on a first come, first served basis.
Pricing
Sunrise A Applications $110 (non-refundable onetime fee per domain charge).
Sunrise A Registrations $98 (refunded if domain is not awarded to the applicant).

SUNRISE B
Sunrise B is the time when trademark owners and other IP holders can apply to opt-out of .XXX. This period will run for 52 days starting September 7, 2011.

Sunrise B is aimed at applicants from outside of the adult Sponsored Community. These applicants are owners of a qualifying trademark registration, who seek to reserve names in order to ensure that those names are not registered as domain names by others in .XXX . At the close of the Sunrise Period, if no conflicting application by a Sunrise A applicant has been made, these names will be reserved from registration (blocked).
Qualification, Eligibility and Verification For Sunrise
These will be detailed in the Comprehensive Launch Policies that will be published and posted online soon.
Non-Competing Applications
Single Sunrise B Only
A successful application to block a domain name by a single, qualified applicant under Sunrise B, and not subject to a competing application from an adult Sponsored Community applicant under Sunrise A, will be designated “reserved–trademark” or similar. This domain name will be removed from the pool of domain names available for registration in future phases of the registry operation and the WHOIS information will simply list standard registry information. The corresponding domain name will resolve to a standard informational page indicating the status of the domain name as not available for registration or similar. Allowing the domain name to resolve is designed to prevent “synthetic DNS” or non-DNS resolution systems from hi-jacking queries to these domain names.
Competing Applications and IP Claims

In the event that there is more than one qualified applicant under Sunrise B, the domain name will be reserved in exactly the same way as if there were only a single applicant and there will be no refund or apportionment of fees among such applicants.
If a name is subject to an application to reserve by at least one Sunrise B applicant, any Sunrise A applicant for the exact same domain name will be notified and will have the opportunity to withdraw the application(s) for the domain name. Also, the corresponding Sunrise B rights holder will be notified of the Sunrise A application(s).
Competing Sunrise A and Sunrise B Applications
If both Sunrise A and Sunrise B applicants want the same domain name, priority will be given to the qualified Sunrise A applicant to register the domain name. The Sunrise A applicant will have received notice of Sunrise B applicant's interest in the domain name and cannot claim lack of notice in any subsequent dispute between Sunrise A and Sunrise B applicants.

In the event that a domain name is subject to competing applications by at least two Sunrise A applicants, the domain name will be auctioned among all qualified Sunrise A applicants.

All qualified Sunrise applications will be viewed as having arrived at the same time; the registry will not consider applications on a first come, first served basis.
Pricing
Sunrise B Applications $198 (non-refundable onetime fee per domain charge).
If approved, the Sunrise B domain is permanently blocked for this onetime fee. There are no renewal fees.
Have a portfolio to register? Contact sales@moniker.com to find out about bulk discounts.

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